DATE: 8 JANUARY 2019   |   BY AGENXY GLOBAL   |   CASE STUDY   |   FASHION

Sofia Richie + Windsor Smith Campaign in Melbourne & Sydney.

Daughter of Lionel Richie, Sofia Richie recently came down under for the Windsor Smith fashion campaign, which Agenxy facilitated the travel arrangements alongside her highly experienced team. This campaign looked to be quite a success for the Australian brand & has created major brand awareness through social media channels alone. While here Sofia attended in-store appearances & press events wearing the brand everywhere she went, this just proves the value of brand alignment with the right candidates representing on your behalf.

Sofia is now officially behind Windsor Smith & advocating their latest range, putting Australia on the map in the fashion arena. 

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